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Asics Corp

  • Friday, 30 May, 2025
    Football boot makers jump out of kangaroo leather

    Japanese sportswear groups Asics and Mizuno to use alternative materials following decades of activist pressure

    Pelé turns away from the goal after scoring, raising his hands in celebration, leaving an Italian player on the ground
  • Thursday, 29 February, 2024
    Leo Lewis
    Primacy in pickleball could push Asics over the ‘funish’ line

    The Japanese shoe company’s turnaround looks destined to become a business school case study

    Ilustration of an athlete kneeling on his right knee to tie the laces of the shoe on his left foot, next to the net on a pickleball court
  • Friday, 4 June, 2021
    LexTokyo Olympics
    Tokyo Olympics: sponsors get the wooden spoon Premium content

    The lack of fanfare for the postponed games is an ominous sign

    National Stadium, the main venue for the Tokyo 2020 Olympic and Paralympic games
  • Thursday, 16 January, 2020
    Asics springs forward on reports of ban on Nike running shoes

    World Athletics to consider new rules that could disqualify Vaporfly Next% from top competitions

    CHICAGO, ILLINOIS - OCTOBER 13: Brigid Kosgei of Kenya breaks the world record to win the 2019 Bank of America Chicago Marathon on October 13, 2019 in Chicago, Illinois. (Photo by Quinn Harris/Getty Images)
  • Sunday, 21 April, 2019
    InterviewHow to Lead
    Motoi Oyama of Asics: the globally minded shoe ambassador

    Criticism of the sportswear company’s lack of ambition led to an overseas drive

    KOBE, JAPAN - APRIL 18: Motoi Oyama, Chairman and CEO of ASICS Corporation poses for a photograph at the company’s headquarters on April 18, 2019 in Kobe, Japan. (Photo by Takashi Aoyama/Financial Times)
  • Thursday, 29 March, 2018
    Sport
    Sponsors cut ties with Australian cricket after cheating scandal

    LG, Asics and Magellan drop team in wake of ball-tampering affair

    Australian cricket player Steve Smith, escorted by police officers to a departure area at OR Tambo International airport in Johannesburg, South Africa, Wednesday, March 28, 2018. Steve Smith, vice-captain David Warner and batsman Cameron Bancroft are being sent home from South Africa for ball-tampering in the third Test in Cape Town. (AP Photo/Themba Hadebe)
  • Monday, 20 March, 2006
    US companies
    Nike out of step with ‘low-profile’ shoes trend
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